INDOWAREHOUSE
INDOWAREHOUSE
TAGG ULTRA
Tour Visuals - Direction
Tour Visuals - Direction
Services
Services
Visual Direction
Visual Direction
Client
Client
Indowarehouse
Indowarehouse
Location
Location
Vancouver, Canada
Vancouver, Canada
Year
Year
2026
2026
about the project
about the project
Coachella 2025 marked a historic first, with Indo Warehouse becoming the first South Asian electronic collective to perform at the festival. Taking over the Gobi Stage, the set blended electronic music with South Asian instrumentation, dance, and live performance into something that felt equally like a rave and a ritual. We built visuals that matched that ambition: immersive, culturally rooted, and designed for one of the world's most iconic festival stages.
The brief was clear: bold, branded, timeless. We built a text-driven visual direction anchored in the artist’s own identity, typographic, striking, and uncompromising. No decoration, no distraction. Just a visual world precise enough to hold its own on stage and distinctive enough to make the artist unmistakable the moment the screens come alive.
Indo Warehouse is a New York-born South Asian electronic collective founded by Armaan Gupta (Kahani) and Kunal Merchant, built around a creative gap: the absence of a global club sound that authentically reflected South Asian musical depth. Fusing deep techno with classical Indian influences, from Punjabi dhol to Qawwali, they have built a sound that feels as sacred as it does visceral.
